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Home · Celebrity

Blac Chyna To Launch Skin Lightening Cream Collaboration In Nigeria

The former reality star is making moves in the beauty industry with this controversial product.
Blac Chyna To Launch Skin Lightening Cream Collaboration In Nigeria
Steve Granitz
By Paula Rogo · Updated December 6, 2020
Blac Chyna is coming under fire for promoting a skin lightening brand. The former reality show star announced on Instagram Tuesday that she will travel to Lagos, Nigeria later this week to promote her new collaboration with skin lightening company, Whitenicious by Dencia, which describes itself as a “luxury skincare line” on its website.
“Lagos Nigeria, join me at the first official launch of my face cream this Sunday November 25th at the Whitenicious store from 1-5PM,” she wrote. “Everyone is invited.” She has since had to turn off comments under the post.
View this post on Instagram

Lagos Nigeria, join me at the first official launch of  my face cream this Sunday November 25th at  the Whitenicious store from 1-5PM. Everyone is invited. @whitenicious

A post shared by Blac Chyna (@blacchyna) on Nov 19, 2018 at 5:47pm PST

A representative for Chyna told TMZ that she has been using the brand for years to help manage hyper-pigmentation. Her goal, she said, is to help other Black women who have similar “skin issues.” Critics were even more befuddled at the price of the lightening cream, which runs a whopping $250.
View this post on Instagram

Pretty big brown eyes,a mind full of thoughts & a heart full of luv. Big ole Lips like rosebuds peeping out of snow. #AfricanAndProud #bigolelips #bigoleeyes #bronze #brownskingirl

A post shared by Queen Of Matamba 👑 (@iamdencia) on Aug 25, 2018 at 10:26am PDT

Blac Chyna isn’t the only celebrity to have touted the brand, owned by Cameroonian musician, Dencia. Back in 2006, rapper Azealia Banks also praised the product, announcing that she had been using it for years. “The truth in a pink box. I LOVE this product @whitenicious!!”  she said in a now-delated Instagram post. Blac Chyna’s launch party will take place this Sunday in Lagos.
TOPICS:  Blac Chyna skin lightening whitenicious
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