Award-winning actress, Viola Davis is the new face for L’Oréal Paris. The 54-year-old will join the brand’s roster of distinguished spokeswomen which includes Davis’s How to Get Away With Murder co-star, Aja Namoi King, in pushing the brand’s mission to reflect the diversity of the modern world, forward.
In her new role, the ABC star will appear in TV, print and digital advertising campaigns for Age Perfect, the brand’s skincare line for mature skin.
“We are thrilled to welcome Viola as a member of our family,” shared Delphine Viguier-Hovasse, Global Brand President for L’Oréal Paris. “Viola’s tenacity, authenticity, and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, ‘Because I’m Worth It’.”
As someone who doesn’t label herself as a “classic” beauty, Davis says that her ultimate hope is for women to be inspired by her image.
“I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty,” said Davis.
At 54, Davis says she hopes to convey that there is beauty at every age. “There’s classical beauty, but with age and experience comes confidence—and there is nothing more beautiful than that,” said Davis.
“To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.”
With her new appointment and the final season of #HTGAWM set to premiere later this month, we look forward to seeing more of this timeless beauty.