One of the biggest mysteries in pop culture is how Pharrell Williams seems to be aging backwards. The 47-year-old artist and producer somehow doesn’t look a day over 21. Is it magic? No, ma’am! It’s a new skincare brand he’s launching called Humanrace, which is dropping just in time for Black Friday.

The Humanrace skin care line includes a Rice Powder Cleanser, Lotus Enzyme Exfoliator and Humidifying Cream. There’s also the option to buy all three products in a bundle set.

“Humanrace is a universe of products and people dedicated to the pursuit of wellbeing, created and curated by Pharrell Williams,” read a statement on the Humanrace website. “We believe that every individual has the potential to understand themselves better, and wake up every day feeling empowered to turn good intentions into actions. Our goal is to help you in this quest.”

Williams also spread the good news on social media, sharing a “proud dad” moment while giving us a sneak peek at the cool eco-friendly packaging.

View this post on Instagram

👀💚 @humanrace

A post shared by Pharrell Williams (@pharrell) on

According to Allure, Williams developed his new life of skin care products in collaboration with dermatologist Elena Jones. He promises that his new line is unlike anything in the beauty and wellness spaces. “Humanrace is a full-on brand,” he said. “We just want to make things better. We want to democratize the experience of achieving wellness. And I’m not trying to be like any other wellness brand out there. That’s what they do. That’s what they give. Ours is all based on results and solutions and sensations. We wanted to look at sensations. I mean, we live in a world that needs it.”

If you’re interested in dipping into the fountain of you à la Pharrell Williams, the Humanrace line will be available for purchase on Nov. 25.

TOPICS: