In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this series highlights the tried-and-true products that our writers can’t live without.
As the temperature plummets, my lips start to have a mind of their own. After applying a layer of lip balm to my lips (typically the last step of my morning skincare routine), I can usually expect them to feel dry within the next half hour or so. I’ve even gone as far as applying a light layer of face oil to lock in the moisture—all to no avail.
A few months ago, I was introduced to Yes Day’s Lip Sweetie Lip Mask Vanilla Glaze. Known as the brainchild of teen creator Coco Granderson and award-winning chemist Ron Robinson (Beautystat founder and Rhode formulator), my expectations were pretty high. The formula promises to offer a lightweight, non-sticky feel, a pop of shine, and lasting hydration.
Now I’d be remiss not to say that I had some reservations. After all, the product is formulated and packaged with teens and in-betweens in mind. However, that doesn’t mean that adults can’t benefit from its powerhouse ingredients. The lip mask is packed with pomegranate and vitamin E to instantly soften, pull in moisture, and protect against daily stressors. Not to mention, the brand’s Yes Magic proprietary formula features a blend of antioxidants, hydrators, and probiotics that help retain moisture and strengthen the skin barrier.
Once I applied the lip mask to my pout, I instantly realized that the Gen Zalpha brand has a gem on its hands. The lip mask immediately replenished my dry lips and retained moisture well beyond the 30-minute mark. While I’m usually forced to reapply product to my lips multiple times throughout the day, that wasn’t the case with this offering. My pout maintained a soft and plumped appearance—sans the tingling sensation. The glossy, non-sticky finish was also a nice touch, delivering a just-applied look that lasts. Plus, it has a sweet yet subtle fragrance that lingers.
Whether you need an overnight treatment, daily lip balm, or a topper for your favorite matte lipstick, this lip mask will provide the nourishment your pout needs. Best of all, it’s only $15, making it the perfect budget-friendly find.