Another day, another beauty brand racial misstep. The latest? Nivea.
A clip from the beauty brand’s new Natural Fairness moisturizer, which is being advertised to our sisters in Nigeria, Ghana, Cameroon and Senegal, has been circulating on the Intenet. In the video a model, who’s a deeper complexion, applies a moisturizer to her skin and it magically becomes lighter.
“This is not okay. #Nivea – perpetuating the notion that fairer skin is more beautiful, more youthful is so damaging and plays into the racist narrative so prevalent in the beauty industry, that whiteness or light skin is the standard that we should all strive for,” she said.
“Empowerment is not too much to ask for. ALL black skin is beautiful, no exceptions, so celebrate us as we are instead of asking us to adhere to unattainable and racist ideals,” she went on to say.
The brand has yet to apologize or make a statement regarding the ads.
Sadly, this isn’t Nivea’s first racist misstep. Earlier this year the brand got slammed for an ad that said white is purity.