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Home · Beauty

This New App Is Going To Be The Facebook Of Black Hair

Meet Tress. Created by Esther Olatunde, Priscilla Hazel, and Cassandra Sarfo, this new app eliminates the need to stop a fellow queen on the street and ask where she got her hair done.
This New App Is Going To Be The Facebook Of Black Hair
By Jascmeen Bush · Updated October 26, 2020
Meet Tress. Created by Esther Olatunde, Priscilla Hazel, and Cassandra Sarfo, this new app eliminates the need to stop a fellow queen on the street and ask where she got her hair done. (Although we should all keep doing that, share the LOVE!) Tress is an online community where users can post pics of their styles with a description on how they achieved the style. The textured natural hair market brought in an estimated $2.7 billion in 2015 in the US — and this doesn’t even include extensions and wigs. Even with the growing popularity of natural hair products and new techniques, the process of actually getting what you want is anything but streamlined. Subscribe to our daily newsletter for the latest in hair, beauty, style and celebrity news. You can search Tumblr for inspo, then head to YouTube for a corresponding tutorial, then on to StyleSeat to find a stylist who can do the style, then off to find a beauty supply that carries the products you need to maintain the new style. IT. IS. WORK.

Big hair with a touch of red. Cos it's Val's day @kishmykurls #hairstyles #blackhair #blackgirls #tressapp #ValentinesDay #TressUpForBae #naturalhair #naturalista

A post shared by Tress (@tress_app) on Feb 14, 2017 at 6:37am PST

Tress aims to make a style switch up easier by unifying inspo, product recommendations, and salons in one place.

This is the definition of curls @kishmykurls Love Love love this! #curls #curlyhair #tressapp #tress #blackhair #hairstyles

A post shared by Tress (@tress_app) on Feb 13, 2017 at 6:45am PST

Founders Esther, Priscilla, and Cassandra met in Accra, Ghana at the Meltwater Entrepreneurial School of Technology, according to Refinery 29. The three bonded over all things hair and the rest is history.

Thanks to all the participants of the ‪#‎TressUpForBae‬ Valentine Day promo. To us and the whole Tress community, you are all winners. This is to many more fun activities on Tress ! Lots of love, Team Tress #tress #tressapp #TressUpForBae #hair #hairstsyle #app #blackhair #hairspiration #inspiration #beautiful #love #onpoint #blackwomenrock #blackhairrocks

A post shared by Tress (@tress_app) on Feb 19, 2016 at 4:34am PST

Tress already has over 60,000 users in Africa and things are only getting better. The app was selected as part of the Y Combinator Fellowship Program which has helped start-ups like Reddit and Airbnb. Co-founder Esther Olatunde told Refinery 29: “It is interesting to see how global the idea of sharing hairstyles for Black women is; the experience you have as a Black woman outside Africa is almost literally the same as the experience you have with your hair in Africa.”

Saturday braids swag 😎😎😎 Via @narahairbraiding #tressapp #blackgirlmagic #braids #blackhair #hairstyles #hair

A post shared by Tress (@tress_app) on Feb 11, 2017 at 8:37am PST

Andriod users can download Tress here! Follow Tress on IG for updates on a launch in the Apple store.
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