A bold red lip intimidates some women, but others embrace the fiery hue wholeheartedly. Most of the time, those who haven’t tried red lipstick believe that the color doesn’t look right against their skintone, but I think those same individuals have yet to find the right brand. Tom Ford has recently released the new Jasmine Rouge Lip Color Collection. If you know of anyone ready to experiment, and take on a strong new pout, they are bound to fall in love with at least one, if not all, of the lipsticks included in this collection. I know I have!

With four shades in total, there are distinctions between each of the shades, textures, and finishes. But take my word for it, they ALL deliver a powerful pucker! The collection includes two contrasting shades of cherry-red and crimson-red that have been formulated in two finishes; a rich satin matte finish and a lustrous, shiny pearlized finish. I tried the Narcotic Rouge shade, and I kid you not, all my peers and colleagues were giving me compliments throughout the day.

Tom Ford’s Jasmine Rouge Lip Color Collection is $192. The lipsticks are also sold separately for $48 each at Neiman Marcus.