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Home · Makeup

Nas's Daughter Has Her Own Lippie Line and It's Pretty Illmatic!

Looks like the rapper Nas has raised quite the beauty mogul, and her name is Destiny Jones.
Nas’s Daughter Has Her Own Lippie Line and It’s Pretty Illmatic!
Instagram/CocoaSwatches
By Virginia Lowman · Updated October 27, 2020

Destiny Jones may not be a familiar name, but her father is something of a hip-hop legend. Perhaps you’ve heard of him, Nas. Ring a bell? Well, these days, the Illmatic rapper’s daughter is stepping up to take the spotlight. 

Pinks & Nude. #Lipmatic #Lipgloss

A photo posted by Lipmatic (@lipmatic) on Feb 26, 2016 at 12:30pm PST

It’s been two years since Destiny Jones launched her line of uber-pigmented lipglosses, appropriately titled, “Lipmatic” as homage to her father’s infamous album. In true New York fashion, the line of 12 lipglosses is a beauty love note of sorts to the city that never sleeps. Each tube is decorated with the city skyline and named after places and things that are quintessentially New York; titles like “Brooklyn Brownstone” and “Bae-Side,” a fun play on words referring to Bayside Queens, the NYC borough that Jones calls home.

The line of 12 organic lipglosses retail online at Lipmatic.com for $14 each, or curated sets of four can be purchased as a pack for $50. At ESSENCE, we’re all about Black women embracing their entrepreneurial spirit, and we’re excited to see what additional beauty secrets Jones is hiding up her sleeve.

Happy 16th Birthday @officialyarashahidi

A photo posted by Lipmatic (@lipmatic) on Feb 10, 2016 at 12:02pm PST

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