Nas’s Daughter Has Her Own Lippie Line and It’s Pretty Illmatic!

Destiny Jones may not be a familiar name, but her father is something of a hip-hop legend. Perhaps you’ve heard of him, Nas. Ring a bell? Well, these days, the Illmatic rapper’s daughter is stepping up to take the spotlight. 

Pinks & Nude. #Lipmatic #Lipgloss

A photo posted by Lipmatic (@lipmatic) on

It’s been two years since Destiny Jones launched her line of uber-pigmented lipglosses, appropriately titled, “Lipmatic” as homage to her father’s infamous album. In true New York fashion, the line of 12 lipglosses is a beauty love note of sorts to the city that never sleeps. Each tube is decorated with the city skyline and named after places and things that are quintessentially New York; titles like “Brooklyn Brownstone” and “Bae-Side,” a fun play on words referring to Bayside Queens, the NYC borough that Jones calls home.

The line of 12 organic lipglosses retail online at for $14 each, or curated sets of four can be purchased as a pack for $50. At ESSENCE, we’re all about Black women embracing their entrepreneurial spirit, and we’re excited to see what additional beauty secrets Jones is hiding up her sleeve.

Happy 16th Birthday @officialyarashahidi

A photo posted by Lipmatic (@lipmatic) on

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