Fashion Nova, the famous fast-fashion brand loved by tons of celebrities and mere mortals alike, has plans to expand into the beauty industry.
Known for harnessing the power of social media and using Insta-models to sell bodycon dresses and now men’s hoodies the Califronia- based brand is ready to shake things up.
In a recent Business of Fashion article, that profiled the companies meteoric rise, CEO Richard Saghain revealed that they are working on a beauty brand, Nova Beauty. Set to make its debut later this year or early next, Saghain said he had plans to turn Fashion Nova into a full fledged lifestyle brand.
While we’re not exactly sure what beauty products the brand will launch first. If we had to take a guess, it would probably be eyeshadow palettes, lip products, highlighters and maybe even foundation. As we’ve seen over the last few years, beauty has become an extremely hot category with many new players entering the marketplace.
We’ll be keeping a close eye on the #NovaBeauty hashtag for updates on the launch date and the products we can expect. Will you be shopping the line once it drops?