Skip to content
  • Essence GU
  • Beautycon
  • NaturallyCurly
  • Afropunk
  • Essence Studios
  • Soko Mrkt
  • Ese Funds
  • Refinery29
  • 2025 ESSENCE Festival Of Culture
  • Celebrity
  • Fashion
  • Beauty
  • Lifestyle
  • Entrepreneurship
  • News
  • Shopping
  • Video
  • Events
  • Subscribe
Home • Beauty

Best Natural Hair & Beauty Bloggers of 2018 You Need to Follow on Instagram
By Alexandra Wilson · Updated October 23, 2020
Instagram is undeniably one of our favorite social media platforms to connect with our community and stay in the know of the hottest fashion trends, beauty tips, and hairstyles to recreate next. Even though the algorithm tries to steal our joy- it’s filled with countless black women who are slaying the gram’ and sharing the most magical reminders of how we’re reshaping the fashion and beauty industry. These are our favorite fashionistas and naturalistas of 2018. Go ahead and follow them sis, thank us later.
Image: @whitneymadueke
Whitney Madueke We’re positive this beauty can light up a room with her bright white smile. Her profile will give you the ultimate black girl magic feels as she embraces her glorious crown of coils and flaunts her flawless skin that we seriously need deets on.
Image: @tacha.j
Natacha John Whenever you’re in need of beauty, style, or hair inspo Natacha John always comes through with the heat. She’s also passionate about wellness and the importance of self-care to remind us that it’s okay put ourselves first, it’s necessary.
Image: @alexuscrown
Alexus Crown For the naturalistas that are constantly on the hunt for hairstyles to try, you should be following Alexus Crown. Not only is her afro glorious, but she is also strong in her faith and keeps us laced with a good word to conquer the day.
Image: @theesperanzamaria
Erin Esperanza This free-spirited beauty uses her voice to be a light and spread love through poetry and creative images. Her feed is filled with hair, beauty and style inspo to serve as a reminder to embrace every unique trait you carry with pride.
Image:@findingpaola
Paola Mathe Yasss Queen! We literally squeal every time Paola posts eye-catching colorful new pictures on her feed. She knows the way to our heart with bold hues and inspiring stories as a mom, entrepreneur, sister, and wife.
Image: @kaylamadonna
Kayla MaDonna If you’re on the hunt for real-life fro goals she’s exactly who you should be following. Not only is she a gorgeous curly girl that serves constant natural hair inspo, she’s also a photographer that captures the some of the best brands in the south.
Image: @mikaela.pabon
Mikaela Pabon This Brooklyn beauty is a mama of two that has a passion for fashion, style and travel. Her feed is sure to brighten your day and inspire you to show up and show out.
Image: @daynabolden
Dayna Bolden One scroll through her feed and you will immediately be inspired by her effortless style, bomb natural cut and relatable stories that make you feel like you’ve met in real life. Dayna Bolden shares her love for family, fashion, travel, hair and beauty on her page and we definitely feel like we’re bffs in our head.      
TOPICS:  Beauty Vlogger natural hair