Lipsticks down ladies. This is the type of announcement that needs your undivided attention. Pat McGrath, of runway greatness, of luxurious lipsticks that you’ll shell out those hard-earned coins for, has officially expanded into face. Now, you can get that professional makeup artist quality touch on your own with her foundations. We warned you that this was a mic drop.
Pat McGrath has become a household name as a fashion and beauty trendsetter, and as the talent behind runway looks for Gucci, Louis Vuitton, and Dior, as well as editorials for Vogue, W Magazine, and many more. As the most influential makeup artist in the biz, it’s epic when she drops a new addition to her PAT McGRATH LABS beauty brand. On Wednesday, the legend introduced the world to her Sublime Perfection Foundation and customizable system, appropriately dubbed Skin Fetish. While we have to wait until July 26th to get our hands on the beauty treasures, Mother laid down all the need-to-knows about the collection to her eagerly awaiting devotees.
“I’ve always dreamt of my foundation – because as you know I don’t dream of much else,” she said.
Available in 36 shades (with more than one-third matching medium, medium/deep, and deep complexions), the oil-free, paraben free foundation is crafted with Vita-Serum Complex, which is designed to promote hydration and fight wrinkles. It builds from a sheer veil to medium coverage with a flawless finish according to the brand. Five hundred women walked the runways in the collection unbeknownst to the world as McGrath was formulating and getting the products right. She also tested them on more than 300 additional women to make sure the shades were matched to perfection.
“A lot of people don’t know that as a makeup artist, we know the real amount of shades that we need when doing 250 girls – all nationalities and total inclusivity,” McGrath explained during an intimate preview for editors on Wednesday morning. “This is the real truth of how I would work with skin and these are the amounts of colors I would have for my kit if I were going to cover the world.”
Makes total sense when you put it like that. And once you’ve worked with as many faces, skin colors, and skin tones as McGrath has, you learn a little something about how to service them. While some questioned why this took so long, intimating that foundation typically comes before color, to her it felt like the right move.
“I wanted to start with color—that’s the explosion,” she explained. “Also, to have your own business and actually do what you want to do; launch when you want to launch and launch product when it’s actually ready, rather than working to a timeline…” It’s priceless.
The entire collection includes Sublime Perfection primer, $60, Sublime Perfection foundation, $68, Sublime Perfection setting powder in five shades, $55, the Sublime Perfection foundation brush, $55, and the Sublime Perfection powder brush, $58. The collection is available on July 26 at PATMcGRATH.com, sephora.com and select Sephora stores, Bergdorf Goodman, selfridges.com and select Selfridges stores.