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Home · Beauty Products & Tools

19 Black-Owned Brands You Can Shop At Target For Under $20

Get your tickets today to shop several of these Black-owned brands at the ESSENCE + New Voices Entrepreneur Summit and Target Holiday Market in the ATL!
19 Black-Owned Brands You Can Shop At Target For Under $20
Getty images
By Samantha Callender · Updated November 4, 2020

This December, team ESSENCE is partnering with Target to bring the first-ever ESSENCE + New Voices Entrepreneurship Summit And Target Holiday Market to Atlanta.

View this post on Instagram

"The New Voices was created to ensure economic opportunities and inclusion for women of color." – Richelieu Dennis. This month we're bringing this mission to life in Atlanta! Join us for tips from innovators, entrepreneurs and special guests on how to build your own business. Tap the bio link to register! #EssenceTargetMarket #NewVoicesSummit

A post shared by ESSENCE (@essence) on Dec 3, 2019 at 4:57pm PST

In anticipation of this premiere holiday shopping experience and entrepreneurship-building event, we’re spotlighting some of the best Black-owned beauty products on the Target shelves —  including a few brands you’ll be able to shop in person at the ESSENCE x Target Holiday Market from December 13 – December 15 in ATL.

Register now to attend the 2019 ESSENCE + New Voices Entrepreneur Summit & Target Holiday Market this December in ATL. See you there!

With everything from cute fashions to home decor, you’re sure to walk out with everything on your shopping list and then some any time you visit Target! These affordable brands are sure to cover your hair, skin and makeup needs far beyond Black Friday, Cyber Monday and the rest of this holiday season. 

Keep scrolling to check out our list and then be sure to grab your tickets to join us in ATL!

01
Camille Rose
Your hair will be in heaven with this haircare line.
19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $14 SHOP NOW
02
The Lip Bar
Cruelty-free and vibrant, this vegan cosmetics line with have you turning all the heads! Try: Purple Rain Lipstick.
19 Black-Owned Brands You Can Shop At Target For Under $20
Photo: Target
available at Target $13 Shop Now
03
The Honey Pot
This organic feminine hygiene line will change your life. Trust us. Try: Sensitive Feminine Wash, $9.
19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $9 SHOP NOW
04
Mielle Organics Pomegranate & Honey Curl Smoothie
This beautifully-scented hair and skin care line will refresh, hydrate and illuminate your curls and your skin. Try: Pomegranate & Honey Curl Smoothie.
19 Black-Owned Brands You Can Shop At Target For Under $20
Wal-Mart
available at Target $13 Shop Now
05
Curls Dynasty
This line will leave your curls soft, manageable and smelling like excellence from root to tip. Try: Cocoa Mint Moisture Rich Shampoo.
19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target 13 SHOP NOW
06
Bevel

Nas raves about this grooming line geared toward black men (and women who want close cuts). Try Shave System Restoring Balm, $14.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $14 Shop Now
07
As I Am

Developed by chemist Dr. Ali N. Syed, this line aims to moisturize and strengthen hair. Try Coconut Cleansing Conditioner, $8.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $8 Shop Now
08
Carol’s Daughter

Known for her luscious scents and ingredients, Lisa Price continues to make waves with her line of natural hair products. Try Mirabelle Plum Biotin Hair Mask, $14.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $14 Shop Now
09
Alikay Naturals

Known for their fresh and natural ingredients, this is a great line for fresh scents! Try Lemongrass Leave-In Conditioner, $13.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $13 Shop Now
10
Iman Cosmetics

Created by THEE Iman, this line totes beauty products that compliment the various shades and tones women of color come in. Try Skin Tone Evener BB Creme, $20.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $20 Shop Now
11
Jane Carter Solution

This hairline is meant to protect and moisturize all hair types- from natural to relaxed. Try Seal & Shine, $15.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $15 Shop Now
12
Miss Jessie’s

This famous brand, created by girl boss sisters Miko and Titi Branch, appeals to those looking to moisturize and define their curl pattern. Try MultiCultural Curls, $16.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $16 Shop Now
13
Eden Bodyworks

Jasmine Lawrence was just 13 years old when she created this line of natural hair products that caught the eye of Oprah. Try Natural Curl Defining Cream, $8.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $8 Shop Now
14
Mixed Chicks

This line is targeted towards multicultural women with defined curls. Great for hydration and definition. Try Deep Conditioner, $14.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $14 Show Now
15
TGIN

Also known as “Thank God It’s Natural”, this line prides itself on all-natural ingredients that aren’t tested on animals. Try Argan Replenishing Hair and Body Serum, $15.

19 Black-Owned Brands You Can Shop At Target For Under $20
James Jordan
available at Target $15 Shop Now
16
Taliah Waajid

This natural hair care line has products that are great for creating definition and controlling frizz. Try Curly Curl Gello Hair Mousse, $7.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $7 Shop Now
17
Oyin Handmade

With “Oyin” being the Yoruban word for “honey”, this handmade line of cosmetics makes both hair and beauty products. Try: Burnt Sugar Pomade, $14, target.com

19 Black-Owned Brands You Can Shop At Target For Under $20
18
Curls

Known for their great smelling products, this line is made with natural ingredients. Try Blueberry Bliss Control Paste, $9.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $9 Shop Now
19
Kinky Curly

Known for their conditioning products, this line is meant for all kinds of curls. Try Knot Today Leave-in Conditioner Detangler, $12.

19 Black-Owned Brands You Can Shop At Target For Under $20
available at Target $12 Shop Now
TOPICS:  #EssenceNewVoices Black Entrepreneurs Holiday Hair Holiday Makeup
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