• Celebrity
    • OTE – Screen Kings
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Best In Black Beauty 2023
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2022 Fest Videos
  • Events
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 HOLLYWOOD HOUSE
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Homecoming Season
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United

WHERE BLACK CULTURE, COMMUNITY AND CONSCIOUSNESS MEET

Sign up for ESSENCE Newsletters the keep the Black women at the forefront of conversation.

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
Select the newsletters you'd like to receive:
Please select at least one option.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy.
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • OTE – Screen Kings
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
      • Paint The Polls Black
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Best In Black Beauty 2023
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2022 Fest Videos
  • Events
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 HOLLYWOOD HOUSE
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Homecoming Season
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United
Home · Beauty News

Paris Jackson Is The New Face of KVD Beauty

First up, a pigment-packed gel pencil version of the iconic Tattoo Liner from the brand.
Paris Jackson Is The New Face of KVD Beauty
By Emerald Elitou · Updated April 5, 2022

Paris Jackson has been crowned the new face of KVD Beauty, as the brand celebrates the arrival of the Tattoo Pencil, which was inspired by the brand’s #1 liquid liner and is now available in a silky-smooth gel pencil.

“As an artist, I was immediately drawn to KVD Beauty for their commitment to artistry and self-expression, both of which are huge parts of my personal identity,” Jackson tells ESSENCE about her first-ever beauty collaboration. “I also appreciate how the brand brings tattoos and cosmetics together in such a beautiful way.” 

The actress and model says that she is really excited to work with the KVD brand because they are not afraid to push the envelope. “Everything about their ethics lines up with mine when it comes to celebrating artistry. Obviously, because of the tattoos, but it’s also it’s 100% vegan, cruelty-free, and celebrating diversity, but I feel like it’s an organic relationship between me and the brand because we agree on so many things,” she says.

View this post on Instagram

A post shared by KVD BEAUTY (@kvdbeauty)

“Paris exemplifies so much of what KVD Beauty stands for – kindness, discovery, and individuality, to name a few,” said Tara Loftis, KVD Beauty Global Vice President of Marketing and PR. “As graceful as she is beautiful, we are so excited to be partnering with such an inspiring, powerful woman as our new brand ambassador and the face of Tattoo Pencil Liner. We know this partnership will be a great success, and there’s no one we’d rather work with than Paris for this exciting journey.”

The new Tattoo Pencil Liner is a long-wear gel eyeliner with a dramatic matte finish and a high-impact pigment that glides on smoothly so you can line, smudge, or get graphic with your look. For all-day wear on the lid or waterline, this multi-purpose pencil is waterproof, transfer-resistant, and fade-resistant.

Paris Jackson Is The New Face of KVD Beauty

According to Jackson, she loves all of the colors of the 10 matte shades that were inspired and named from historical pigments including Pyrolusite Brown (cool brown), Axinite Brown (warm brown), Magnetite Gray (smoke gray), Verdetta Green (deep emerald), Violet Hematite (antique violet), Diox Purple (bold amethyst), Madder Red (rust red), Azurite Blue (vibrant cobalt), Blue Ashes (intense sapphire) and the brand’s iconic Trooper Black (ultra-black).

The daughter of a pop phenomenon, Jackson has appeared on the covers of numerous national and international fashion magazines, demonstrating her global appeal and familiarity with glam aesthetics. Jackson is a rising star in the music industry, with her lovely dark vocal tracks and unique beauty style of a smokey, enticing eye.

“I first fell in love with eyeliner in probably seventh or eighth grade,” she reveals. “I was really into bands like Motley Crew and Def Leppard. The glam rock era of the eighties — and all of those had really cool eyeliner looks and I wanted to be just like them.” She continues, “So I would put an excessive amount of eyeliner on and then learn how to tone it down a little bit in the last few years.”

View this post on Instagram

A post shared by 𝚙𝚔 (@parisjackson)

We’re taking notes because Jackson was pretty upfront about her on-stage glam routine. “I usually keep my skin free of foundation and concealer for the most part, but I use a lot of KVD beauty,” she shares. “There’s the KVD Beauty’s ModCon Liquid-Gel Contour that comes in like a little bottle I just smear that in, I use a little bit more of that than I normally do day-to-day. Then, on top of the top eyeliner, I also add some on the waterline as well. I’ll do like brown on top and then smudge some on the bottom.”

When we asked if makeup had a role in her image, Jackson stated emphatically that makeup is merely an expression.

“I think what makes me who I am is what makes everybody who they are— and that’s what’s on the inside. If we want to further express ourselves with how we dress and how we put makeup on, that’s great. That’s kind of like a plus, but I think what makes us is how we treat other people, our perspectives, and our thought processes.”

KVD Beauty Tattoo Pencil Liner ($22) in 10 shades will be available online at KVDVeganBeauty.com and in-store and Sephora.com on April 12, 2022.

TOPICS:  eyeliner Paris Jackson Vegan makeup brands

COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now