Talented beauty Aja Naomi King has been tapped as the new face L’Oreal Paris.
The rising Hollywood darling will be the newest spokeswoman for the global beauty giant, sprinkling her black girl magic across the brand and its campaigns.
King says it’s an honor to be join the L’Oréal family, as she vividly recalls her mother applying her beauty products, including L’Oréal lipstick.
“Makeup became my armor growing up. It provided me with a sense of protection and gave me the power and confidence to face the world in the way I wanted,” said King. “To now represent L’Oréal Paris is incredibly overwhelming. I am so excited to help others find and believe in the beauty of who they are because everyone deserves to know their own worth.”
Aja’s first collection to promote with the brand is their new L’Oreal Paris True Match Lumi Glow, a new collection of five products designed to create an effortless and luminous glow: the Glotion Natural Glow Enhancer, Glow Nude Palette, Shimmerista Powder, Glow Amour Glow Boosting Drops and Bronze It Bronzer.
You’ll see her glowing from head to toe everywhere from social media to the red carpet in the collection.
Be sure to look out for her on your screen and in magazines nationwide promoting the beauty brand.