Skip to content
  • Essence GU
  • Beautycon
  • NaturallyCurly
  • Afropunk
  • Essence Studios
  • Soko Mrkt
  • Ese Funds
  • Refinery29
  • 2025 ESSENCE Festival Of Culture
  • Celebrity
  • Fashion
  • Beauty
  • Lifestyle
  • Entrepreneurship
  • News
  • Shopping
  • Video
  • Events
  • Subscribe
Home • Beauty

10 Hot New Beauty Products To Try Right Now

Here are the best new makeup and skin care products to try, according to our ESSENCE Beauty Editor.
10 Hot New Beauty Products To Try Right Now
Photo: Courtesy of Benefit Cosmetics
By Jennifer Ford · Updated December 6, 2020

Let’s be honest, it isn’t easy keeping up with all the new beauty products that are released every month. Thankfully, the ones you ought to know about come across my desk.

Last month I smoothed on globs of moisturizer, spritzed on dozens of mists and tried hundreds of lip balms (tough job, I know) to bring you a list of the best offerings.

You should know that I’m pretty hard to impress, so you can trust that these picks are worth it.

Below, check out the beauty finds that deserve a spot on your vanity.

Article continues after video.

Jennifer Ford is an ESSENCE associate beauty editor.

01
Cover FX Monochromatic Lip Color in Sweet Mulberry
Cover FX launched its first lip color collection, and it features creamy, soft matte pigments that pair perfectly with the brand’s must-have Monochromatic Blush Duos.
10 Hot New Beauty Products To Try Right Now
Photo: Courtesy of Cover FX
available at Ulta Beauty $21 Shop Now
02
Pat McGrath Labs Mthrshp Rose Decadence
This stunning edit of the Mthrsp palette, which features six rose-centric shades, is your home base for creating mesmerizing metallic and duo-chrome eye makeup looks this fall.
10 Hot New Beauty Products To Try Right Now
Photo: Courtesy of Sephora
available at Sephora $65 Shop Now
03
Pat McGrath Labs Lip Fetish Divinyl Lip Shine
These opulent balms with an ultrahydrating and vinyl feel are the latest edition to the brand’s line of fantastical lip products. And the new offerings come in six dazzling shades to drench your lips in.
10 Hot New Beauty Products To Try Right Now
Photo: Courtesy of Sephora
available at Sephora $36
04
Glow Recipe Plum Plump Hyaluronic Serum
Glow Recipe, the brand that brought us a line of game-changing watermelon-infused skin care products, just launched a new face serum, and it’s made with glow-boosting ingredients, including hyaluronic acid, vegan collagen, silk protein, vitamin B5 and three types of plums.
10 Hot New Beauty Products To Try Right Now
Photo: Courtesy of Glow Recipe
available at Sephora $42 Shop Now
05
Tatcha The Rice Wash
This gel-to-foam moisture-replenishing face wash, made with Japanese rice powder and other key ingredients, can be used daily to help cleanse, balance and hydrate the skin.
10 Hot New Beauty Products To Try Right Now
Photo: Courtesy of Tatcha
available at Sephora $35 Shop Now
06
Dermalogica Hydro Masque Exfoliant
Target and exfoliate dead skin zones and restore moisture to your skin in one step with this five-minute face mask formulated with snow mushroom, which is an excellent source of vitamin D and an antioxidant that holds 450 times its weight in water.
10 Hot New Beauty Products To Try Right Now
Photo: Courtesy of Sephora
available at Sephora $60 Shop Now
07
Stila Cosmetics Lip Plumping Glaze in Kitten
Vinyl lips are one of many nostalgic beauty trends returning this fall, and this classic lip plumper is back to give you the voluptuous, scintillating lips of your ’90s dreams.
10 Hot New Beauty Products To Try Right Now
Photo: Courtesy of Stila Cosmetics
available at Ulta Beauty $23 Shop Now
08
Benefit Cosmetics Brow Microfilling Pen
You can finally get the microblade brow effect without the commitment, with this innovative brow pen. It features a custom three-pronged tip for creating realistic-looking brow hair that stays put for up to 24 hours.
10 Hot New Beauty Products To Try Right Now
Photo: Courtesy of Benefit Cosmetics
available at Ulta Beauty $25 Shop Now
09
Fenty Beauty Brow MVP Sculpting Wax & Styler
The new brow sculpting tool features an invisible wax that’s like a pomade for your eyebrows. And it sets brows in place without leaving behind flaky residue.
10 Hot New Beauty Products To Try Right Now
Photo: Courtesy of Fenty Beauty
available at Sephora $20 Shop Now
10
Charlotte Tilbury Pillow Talk Push-Up Lashes
This highly sought-after Keratin-infused mascara lifts and lengthen lashes from root to tip with natural polymers and Carnauba wax for a voluminous luster finish.
10 Hot New Beauty Products To Try Right Now
Photo: Courtesy of Charlotte Tilbury
available at Charlotte Tilbury $29 Shop Now
TOPICS:  black panther Chadwick Boseman Lupita Nyong’o marvel Michael B. Jordan ryan coogler spring 2018