Accomplished rapper, actor and TV host, LL Cool J expands his Rock The Bells brand into a full fashion collection. The inaugural drop will feature an arrange of limited-edition apparel and accessories all adorned in nostalgic hip hop elements like graffiti, DJs, breaking, and MCs. It’s clear this collection is sure to wow you.

Through out the collection you’ll notice how LL continues to pay homage to the early era of hip hop with gold link chains, vintage hip-hop party flyers and graffiti–all distinct references of his musical career.

LL COOL J in Rock The Bell campaign.

“When I recorded Rock The Bells in 1986, my heroes were people who embraced and lived the four elements of hip hop,” he said in a statement. “Drop 1 honors that spirit, while looking through the lens of current culture.”

The collection also features a limited-edition Rock The Bells x Roots Varsity jacket, inspired by the custom jacket that LL wore to celebrate the launch of Rock The Bells Radio, a new radio station founded by the rapper that’s dedicated exclusively to the early classic hip hop era.

From handcrafted hoodies to a limited-edition varsity jackets, check out the photos above to see the first full drop of LL Cool J’s Rock The Bell Collection, releasing today exclusively on www.rockthebells.com.

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