Company: Carol’s Daughter
Founded: 1980
About the Brand: Carol’s Daughter is Lisa Price, a woman whose passion for fragrance led her into the kitchen to create “good for you” products, for her friends and family. Inspired by the delicious recipes and irresistible smells from her Nana’s kitchen, Price’s creations all began with a beautiful fragrance and the best ingredients. Family and friends could not get enough of her homespun fragrance oils, body butters and hair pomades. Her dedicated following only grew as she took her formulas from the kitchen to the flea market to her first boutique in Fort Greene, Brooklyn. Today Carol’s Daughter products can be found in Carol’s Daughter retail stores and on, at Sephora, Macy’s, Dillard’s, Regis, and on HSN. Carol’s Daughter continues to honor every woman’s individual beauty with universally effective formulas and the award-winning fragrance, My Life by Mary J. Blige.

Do you think we have a responsibility to buy Black-owned products?

Jolie A. Doggett
Oct, 21, 2014

When news broke that Lisa Price was selling her company, Carol's Daughter, to L'Oreal USA, customers wasted no time sharing what they thought of the acquisition.

On comments section and social media, some criticized Price's decision to sell the company, calling it a disappointment that the once Black-owned business will now be under the L'Oreal USA umbrella.

Price started Carol's Daughter in her Brooklyn kitchen in 1993 and the company has since grown into a multi-million dollar business, catering almost exclusively to women of color. In fact, L'Oreal purchased Carol's Daughter in an effort to grow their multi-cultural clientele and strengthen their “position in this dynamic market” said President and CEO Frederic Roze.

Where do you stand? Does it matter to you whether the products you buy are Black-owned or not? Take our poll and sound off in the comments with your thoughts on the state of Black-owned businesses.

QUESTION:Do you make an effort to support Black-owned businesses? Yes, I feel like I have a responsibility to do so. 72% No, I just buy brands I like. 28% Total votes: 263