Self-care is gender neutral and that truth is one we’re seeing more modern-day men embrace. As the men’s grooming industry rapidly evolves, one brand that has responded to the growing demand for self-care products for the fellas is WeLoveUs.Shop partner Maneuver Men’s Grooming. The luxury men’s health and beauty brand was created to encourage men to take ownership of their wellness.
Maneuver Men’s Grooming is the love child of co-founder Udrea Russell and his mother, Sharon Russell. The brand’s primary mission is to help men of color feel more confident in their skin, which in turn can have a positive impact on their mental wellness. The mother-son duo’s journey began when Udrea identified a pervasive and recurring problem among men with curly hair–razor bumps. Struggling with the issue personally, he realized there was a lack of products available to address ingrown hairs in addition to other skin and hair challenges. If you’ve ever struggled with razor bumps, you know they can cause discomfort, damage the skin, and also negatively impact your self-esteem. To remedy the issue and fill a gap in the market, the Toronto-based entrepreneur teamed up with his mother to create high-quality men’s skincare.
The luxury product line comprises wave brushes, oil-infused picks and combs, shave butter, razor bump spray, hair oils, and beard wash.
Each product is custom-made using natural and organic ingredients, free from parabens, silicones, and fillers that compromise long-term health. The line tackles everyday concerns such as hair loss, dandruff, patchy beards, ingrown hairs, razor bumps with solutions that honor the unique needs of textured hair and melanated skin.
Sustainability and integrity sit at the heart of their process, ensuring that luxury and ethical production can coexist without compromise.
Beyond everyday beauty products, Maneuver Men’s Grooming has a broader vision to build and cultivate a community where men of color can connect and grow. They’re currently living out that mission by working alongside barbershops, community leaders, and wellness advocates to redefine what care can look like.
Through storytelling, accessible grooming education, and partnerships that champion equity, Maneuver creates space for men to show up as their full, authentic selves.
The brand is deeply committed to uplifting the mental and emotional well-being of BIPOC men, one grooming product at a time. Whether men maintain hair or shave, the hope is that their product range can be a source of empowerment and a confidence booster. It’s an ideal gift to treat yourself or a man in your life who needs a reminder to take time out for self-care.
Shop Maneuver Men’s Grooming at WeLoveUs.Shop now.