Skip to content
  • Essence GU
  • Beautycon
  • NaturallyCurly
  • Afropunk
  • Essence Studios
  • Soko Mrkt
  • Ese Funds
  • Refinery29
  • WeLoveUs.shop
  • 2026 ESSENCE Festival Of Culture
  • Celebrity
  • Fashion
  • Beauty
  • Lifestyle
  • Entrepreneurship
  • News
  • Shopping
  • Video
  • Events
  • Subscribe
Home • Hair

Alicia Keys Laid Her Edges With This $7 Product For The Grammys

This new formula was made for coarse and curly hair.
Alicia Keys Laid Her Edges With This $7 Product For The Grammys
Photo: Getty
By Jennifer Ford · Updated December 6, 2020
Getting your Trinity Audio player ready…

Alicia Keys looked like a ‘90s dream at the 62nd Annual Grammy Awards. The singer took to the stage to host the star-studded event donning classic cornrows and bedazzled baby hair.

Emerge hair artist Nai’vasha placed tiny Jennifer Behr crystals throughout the singer’s tresses, and she sculpted spirals along her hairline using a $7 hair gel we’ll be adding to our shopping carts.

Despite being under hot show lights, the Emerge Style Goals Definition and Control Hair Gel, kept the singer’s tendrils in place all night. And that’s a feat we don’t take lightly. 

Alicia Keys Laid Her Edges With This $7 Product For The Grammys
LOS ANGELES, CALIFORNIA – JANUARY 26: Host Alicia Keys speaks onstage during the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Kevin Winter/Getty Images for The Recording Academy )

The medium-hold formula was made especially for coarse and curly hair, and you can get your hands on it at Target stores everywhere.

Alicia Keys Laid Her Edges With This $7 Product For The Grammys

To keep your baby hairs in place, Nai’vasha recommends sealing the product with a blow dryer. “I prefer to use the T3 dryer with the Soft Curl diffuser to seal the product into the desired style and fry the baby hairs in place—particularly when a client is doing a red carpet,” she shared.

TOPICS:  62nd Annual Grammy Awards Alicia Keys basketball boys ii men celebrity Entertainment Essence News grammys Kobe Bryant lakers Los Angeles mamba Music Naivasha