Think Pink: Beauty Treats for Breast Cancer Awareness

This October marks the 27th anniversary of Breast Cancer Awareness Month, a national call to raise awareness of the disease. To support the cause, a slew of beauty brands have launched limited edition products with proceeds benefiting breast cancer charities. Here are some of our favorite pink picks!



Nicole Marie Melton Oct, 03, 2012

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Target and Sonia Kashuk, a breast cancer survivor and professional makeup artist, have partnered with The Breast Cancer Research Foundation for the sixth year in a  row to create an exclusive brush set to support the fight against breast cancer. The Proudly Pink Five-Piece Purse Brush Set will be available year round with 15 percent of the purchase price to benefit the Breast Cancer Research Foundation.

$14.99, available at Target.

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OPI announces the launch of its sixth annual limited edition Pink of Hearts promotion, featuring the classic pale pink shade "I Think in Pink" and the new sparkle-packed hue "You Glitter Be Good to Me". This duo is designed to raise awareness and funds for Susan G. Komen For the Cure and Rethink Breast Cancer.

$14.95, available at OPI.

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Joico/ISO has partnered with Beauty Systems Group to offer special edition Joico and ISO Breast Cancer products benefiting Susan G. Komen For the Cure.  Featured Joico duos—in specially-designed pink packaging—include Joico JoiMist Firm and JoiWhip.

JoiWhip Duo, $22.95, available at Joico.

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IMAN Cosmetics is partnering with the Intercultural Cancer Council (ICC) by donating 20 percent of proceeds from the IMAN Pink Luxury Lip Stain during the month of October. Enriched with vitamins and moisturizers to protect and nourish lips, its subtle color creates a sheer-tinted finish and a soft, easy alternative to fuller coverage lipstick.

$10, available at IMAN Cosmetics.

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Online beauty retailer Coterie has partnered with Demeter Fragrance Library to create Noteworthy eau de toilette, a soft, uplifting scent.  Noteworthy will be exclusively available during the month of October with 30 percent of the total proceeds donated to the National Breast Cancer Foundation, Inc.

$45, available at Coterie.

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For the month of October, you can score a Patricia Nash handbag filled with Garcelle Beauvais' favorite beauty items—from Estee Lauder to Mally!  And what’s more is that you can feel good about bidding because 100 percent of proceeds are going to the Breast Cancer Research Foundation.

Bidding starts at $100 at Patricia Nash.

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The Breast BFFLBag is a treat-filled tote designed to provide comfort, convenience and caring for women facing cancer surgery. Designed by Dr. Elizabeth Chabner Thompson, a radiation oncologist who has devoted her career to treating women with breast cancer, the BFFLBag contains a toiletry pack, SkinCeuticals skincare set, healthy snack bars by KIND, an expandable folder for important paperwork and more.

$100, available at Bffl Bags.

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Juara Skincare will donate 10 percent of all sales from the Rose and Willow bark Blemish-Free Mask to the Cosmetic Executive Women's Cancer & Careers Foundation which empowers cancer patients and survivors through expert advice and educational events to help them thrive in their work place. The mask reduces blemishes by treating the skin with white willow bark and red sandalwood, an agent that cools and calms irritated skin.

$35, available at Juara Skincare.

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Get lips to lust over during this year’s BCA Month. Throughout the month of October, Skinn Cosmetics will donate 100 percent of sales of their Twin Set-Collagen Boost Lipstick and Wet Gloss in Pink Tulip to support the Susan G. Komen for the Cure Foundation.

$18.50, available at Skinn Cosmetics.

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Vinni Parrinello, who is a cancer survivor and the CEO of Wai HopeT Organic Skincare, created this holistic skin care line specifically suited for the skin care concerns of those affected by cancer.  With its specially formulated CS12 seaweed extract, containing red fijian seaweed, it helps enhance skin function and promote elasticity.

$30 and up, availble at Wai HopeT Organic Skincare

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In honor of Breast Cancer Awareness Month, Palmer’s will donate 15 percent of the sales (with a minimum donation of $100,000) of specially-marked bottles of its Cocoa Butter Formula products to Susan G. Komen for the Cure. Choose from the best-selling Cocoa Butter Formula Swivel Stick, Cocoa Butter Formula Lotion, Cocoa Butter Formula Massage Lotion for Stretch Marks and Cocoa Butter Formula Skin Therapy Oil.

$2.70- $10.99, available at drugstores.


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SHE by SO.CAP.USA is hosting its national Pink Hair For Hope campaign where clients in participating salons across the country who donate $10 will receive a 100% natural, pink SHE by SO.CAP.USA hair extension.  One-hundred percent of net proceeds from campaign go to the American Cancer Society.

Free with a donation of $10 or more, more info available at SO.CAP.USA.

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The all natural bath and body line will donate 20% of proceeds from the sale of its Sugar Kiss Super Scrub made on the LaLicious website for the month of October to Barbells for Boobs. Barbells for Boobs is a nationwide non-profit organization dedicated to aiding those in need of early detection and diagnostic services in the prevention of breast cancer.

$49, available at LaLicious.

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Over the last few years Giovanni Cosmetics has been donating proceeds of their D:tox line of products to the National Breast Cancer Foundation and this year is no different. Five percent of sales from the D:tox line will be donated to the NBCF.  The D:tox products feature charcoal and volcanic ash from the Mediterranean Sea in the volcanic arc of the Lipari Islands to absorb excess oils for tighter pores and clearer skin.

$4.99-$9.95, available at Giovanni Cosmetics.

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In honor of Breast Cancer Awareness Month, Mama Mio is giving away a 10-day supply of Boob Tube, a mega-moisturising firming cream for the bust and neck, to help women get to know their boobs a bit better. These 10-day samples will come with a leaflet that contains the American Cancer Society’s instructions on how to perform a breast self-exam which can aid in the early detection of abnormal and cancerous breast tissue.

Free 10-day supply available at Fit Skin For Life.

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Elite Therapeutics, the skincare company developed by radiation oncologist Dr. Kevin Schewe, will be donating 10% of online sales to Spa4ThePink, which provides spa days for cancer patients who cannot otherwise afford them. The products are chock full of high potency ingredients including natural vitamin E, manuka honey, omega 3,6, and 9, and hyaluronic acid.

$13-$65, available at Elite Therapeutics.