The #BlackPantherChallenge had the world pitching in to make sure children in communities around the world got the chance to see the history-making film and now, ESSENCE Fest headliner Questlove wants to do the same thing for Ava DuVernay's highly-anticipated film adaptation of Disney's A Wrinkle In Time.
Taking to his personal Twitter page early Tuesday morning, the famed musician and bandleader of Grammy Award-winning Hip Hop icons, The Roots, announced the #WrinkleChallenge — a social initiative started to raise funds that will go towards "inspiring children to unlock their power within" by providing them with an opportunity to see A Wrinkle in Time in theaters.
Questlove's gracious gesture was met with immediate thanks from Ava herself, who also took to Twitter to help spread the word on her own page. After his initial announcement, Quest took his call to action a step further by publicly challenging a host of his celebrity friends to get in on the effort.
The #BlackPantherChallenge saw thousands of kids benefit from the generosity of people around the world, so hopefully, the movement will continue with the #WrinkleChallenge.