With all that is going on in regards to COVID-19, global unrest and the upcoming presidential election, this year has brought on many social challenges. However, within the past few months, the fashion industry has utilized its voice to take a stand against racism, and is now encouraging buyers to vote.
Today, the luxe fashion label Michael Kors launched its Your Voice Matters campaign to encourage its audience to participate in the 2020 election. The campaign also features a Michael Kors T-shirt and a Michael Kors Collection sweater, both of which benefit the NAACP Legal Defense and Educational Fund.
“Our greatest right and privilege as Americans is the right to have our voices heard,” Michael Kors said in a statement. “These T-shirts and sweaters are a reminder for all Americans to vote and not let their voices be extinguished. It’s also an opportunity to raise money for legal and social justice.”
Specially designed campaign windows will be on display at the Michael Kors Rockefeller Center flagship store in Manhattan during the first week of September. The campaign will also run across the brand’s social and digital platforms throughout the fall season.
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