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Home • Fashion

It Girl: Why Alex Elle is A Word, Style and Beauty Guru

This 27-year-old is known for her inspiring words, but her fashion sense and beauty are just as captivating.
It Girl: Why Alex Elle is A Word, Style and Beauty Guru
Alex Elle
By Julee Wilson · Updated October 26, 2020
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EASY DOES IT: “I would describe my style as cozy, comfy and casual.” THE CHOSEN ONES: “I love Madewell, Imogene + Willie, Hackwith Design House, Lauren Winter, Black Crane, Elizabeth Suzann—and, more recently, vintage goods. These clothiers hold a special place in my wardrobe.” A BEAUTIFUL BEGINNING: “I created the beauty brand Balm & Co. for my daughter’s love of lip balm and my love of herbalism, holistic healing and natural, plant-based skin care.”
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MOTHER KNOWS BEST: “Instilling confidence and pride in my daughter is about letting her be free, making room for mistakes and uplifting her along the way.” HAIR MUST-HAVES: “Bekura Beauty’s Y.A.M. Nectar conditioner and Tonga Mousse hair cream, Oyin Handmade’s Honey Hemp conditioner and The Mane Choice’s detangling shampoo.” BRIGHT FUTURE: “In five years I hope I’ll be living in California with my family and owning a bookshop and café. A nice, slow and easy life with the ones I love most.”