EASY DOES IT: “I would describe my style as cozy, comfy and casual.” THE CHOSEN ONES: “I love Madewell, Imogene + Willie, Hackwith Design House, Lauren Winter, Black Crane, Elizabeth Suzann—and, more recently, vintage goods. These clothiers hold a special place in my wardrobe.” A BEAUTIFUL BEGINNING: “I created the beauty brand Balm & Co. for my daughter’s love of lip balm and my love of herbalism, holistic healing and natural, plant-based skin care.”

cranes in the sky.

A post shared by alexandra elle (@alex_elle) on

MOTHER KNOWS BEST: “Instilling confidence and pride in my daughter is about letting her be free, making room for mistakes and uplifting her along the way.” HAIR MUST-HAVES: “Bekura Beauty’s Y.A.M. Nectar conditioner and Tonga Mousse hair cream, Oyin Handmade’s Honey Hemp conditioner and The Mane Choice’s detangling shampoo.” BRIGHT FUTURE: “In five years I hope I’ll be living in California with my family and owning a bookshop and café. A nice, slow and easy life with the ones I love most.”
available at Hackwith Design House $180 Shop!

available at Balm & Co $32 Shop!

available at Barnes & Noble $12 Shop!