And just like that, July is packing up its sunshine and saying goodbye. It brought the heat—literally and figuratively—and lifestyle brands didn’t miss a beat. From trail-ready running shoes that laugh in the face of rocky paths, to cozy candles giving us a sneak peek of fall, and sunscreens tough enough to take on the blazing sun, there was no shortage of exciting drops. Oh, and let’s not forget the Mexican street corn-inspired seasoning—because why not?
This month, the market was buzzing with clever, colorful finds that are perfect for soaking up the final stretch of summer. These fun and functional items deserve a spot on your lifestyle must-have checklist. Go ahead, treat yourself or someone else. You can thank me later.
The brand’s latest performance sneaker is not for the courts or the trails. It’s for your day-to-day pavement pounding. This lifestyle shoe comes with ReactX foam cushioning from Nike’s running collection, a water repellent rubber outsole, and top-tier traction, ensuring comfort. The newest colorway, in Fossil Clay and Black Muslin, ensures head-turning style.
Available at Nike
This limited-edition collaboration has brought to life some incredibly chic frames, in the special silhouette called “Cherman,” named after Market Studios founder and creative director Michael Cherman. The rounded, trapezoidal lenses (and checkered design in some of the available eyeglasses and sunglasses) will certainly stand out on any bespectacled baddie.
Available at Warby Parker
If you know someone who can’t get enough of Mexican street corn (and boy, do I know someone), put them on to this seasoning from Savory Spice, which gives the right kick to not just your corn and crema combination, but also to tacos, dips, roasted vegetables, and more.
Available at Savory Spice
Wedding season is still in full effect. What better way to enjoy it than by gifting a bride-to-be, or yourself if that’s you, these cozy and super cute bridal socks? Cop it in teaberry or pearl.
Available at Barefoot Dreams
When a plastic bag just won’t do your lunch justice, the Luna bag from Caraa is a convenient and super stylish splurge-worthy option. It can be worn as a crossbody if you don’t want to carry it by hand, and has a front pocket for essentials if you want to carry less altogether. There’s even a utensil and napkin pocket!
Available at Caraa
Vaccums are cute or whatever, but floor washers are what’s really shaking things up. Spotless floors from Tineco’s newest gadget come easily thanks to a 284°F steam function, a design that allows the product to lie flat to get under furniture, great suction power, and water flow adjustment capabilities, and an LED headlight to really see how you’re cleaning.
Available at Amazon
Take a break from the tablets stocked with games to try out the first Kindle in color for the little ones. The brand says the Colorsoft display, a major jump from the previous Kindle Paperwhite Kids option, will bring new life to everything from comics to your children’s favorite book characters. It’s also waterproof and has an adjustable light for reading at any time of day (just not too late, of course).
Available at Amazon
Happy trails! You can definitely feel the good vibrations in this new set of kicks if you’re someone who likes to go off-road to run. The Seek comes equipped with a QuantumFoam™ midsole for stability, rubber lugs on the bottom for traction, a breathable upper, and a lower heel-to-toe drop and wider forefoot, all keeping you supported and feeling your best as you get your miles in.
Available at KEEN Footwear
I actually had the chance to try this product, and they don’t call the brand “Cozy” Earth for nothing. The lightweight pajama pieces, made with premium Supima cotton and bamboo viscose in a relaxed fit, are sure to hug your skin comfortably during these sweltering months, whether you’re lounging in them or hitting the sack.
Available at Cozy Earth
This latest drop from Camp Snap, a CS-8 video camera, is bringing serious nostalgia. Inspired by the Super 8, you can be a mini filmmaker with this rechargeable gadget, whether you’re capturing footage for a big project or just capturing the beauty of summertime fun.
Available at Camp Snap
Surprise! Carter’s, which you’ve trusted for years for adorable baby and children’s apparel, has dropped a new brand called Otter Avenue. It’s specifically for toddlers, and offers pieces that are less about stereotypical styles for boys and girls, but rather, lean into “trend-forward” silhouettes meant to help kids look and feel their best at play dates, daycare, and more. Items start from $10.
Available at Carter's
Who needs perfume when you can make sure your laundry smells luxurious? Downy’s Unstopables scent boosters are already popular, but the Unlimited collection (in three different scents) takes things up a notch with high-end fragrances, invoking everything from eucalyptus to rose, bergamot, and more.
Available at Walmart
As zero-proof drinks continue to gain popularity, this option, Naked Life, is made with distilled botanicals and gives you some of your favorite cocktail flavors without the sugars and alcohol, of course. You don’t have to miss out on enjoying your favorite Negroni Spritz or Cosmo!
Available at Amazon
Ahead of Black Breastfeeding Week in August, brand Le Lolo released this very cute and essential lactation massager, providing relief when ducts are clogged and to stimulate flow/letdown. It has seven vibration modes and three heat levels to get things (milk that is) going.
Available at Le Lolo
Available in delicious flavors like watermelon lime, peach, blueberry lemonade, and more, PHX is an energy drink and sports drink in one, helping you stay hydrated and alert.
Available at Amazon
This limited edition collaboration with the brand and rapper/producer/creative, Tyler, the Creator, is another product on this list that’s sold out rapidly, and for good reason. A revamp from their archival collection, the artist has brought new life and new colors to the Jogger running shoe.
Available at Converse
Bath & Body Works is rolling out its fall collection, filled with scents that give cozy (and even some that smell like books!). One of our faves is this sweet three-wick candle, the Cinnamon Sugar Coffee Cake. It burns for up to 45 hours and is sure to get your space ready for turtlenecks and pumpkin spice season.
Available at Bath & Body Works
There’s a new line of sunscreen available (and yes, we all need to be applying some), and this one covers a wide variety of needs. The up-and-coming brand Spooge is releasing four options to protect skin of all kinds, a hydrading sunscreen for the face and body at SPF 50 (The OG), a shimmering sunscreen that firms at SPF 30 (Cheeky), an invisible option that’s infused with vitamins at SPF 30 (Ghosted), and a tinted SPF 30 with niacinimide and hyaluronic acid (Dew Me).
Available at Spooge
A late June release we just had to mention, this gadget is equipped with super cool AI capabilities (that can help you better track down cool items you’d like to cop that you saw on social media). It also has a vivid OLED touchscreen display, more than 17 hours of battery life, and is only 2.5 pounds. It’s perfect for back-to-school season, or simply because you need a new, cool laptop in your life.
Available at Lenovo