Let’s face it, ladies. Very few of us have the cash flow to splurge on $40 lipsticks and super-fancy designer fragrances. The bright side? You don’t have to spend big bucks to score top-notch beauty, body, and hair essentials. Some true gems can be found on the shelves at Target, Walmart, Walgreens or your local drugstore.

From a genius lash-lengthening mascara to a foundation that makes you look a decade younger, here are 25 beautifying products you can get on the cheap — under $25!

Also, take a look at our ESSENCE Beauty Awards, and take the survey now…