It’s a sad but true fact that African Americans have naturally dry hair. And we certainly don’t help things by using shampoos containing harsh soaps and detergents that strip hair of its natural oils. Enter beauty editor Tia Williams’ newest obsession, Miss Jessie’s Creme de la Curl Cleansing Creme ($16). This uber-moisturizing shampoo is formulated without sodium lauryl sulfate (the soap found in most shampoos), so it doesn’t lather–but it leaves hair feeling softer and more moisturized than ever. Learn all about this fabulous new shampoo in Tia’s latest Shake Your Beauty video!