Don't mess with the Beyhive.
If we’ve learned anything in 2016, it’s that the Beyhive stings back! Unfortunately for athletic apparel brand Lululemon, experience is the best teacher.
Beyoncé Debuts Activewear Collection, Ivy Park, And We Jump For Joy
Soon after the news broke Thursday that Beyoncé had released a new fitness collection, a 200-piece line of curve-hugging spandex, stylish sweats and workout-ready gear, the yoga brand insinuated that Beyoncé’s Ivy Park was merely a copycat, tweeting,
The Meaning Behind The Name Of Beyoncé's New Athleisure Line
“They do say imitation is the best form of flattery. Maybe Beyoncé is so ‘Crazy in Love’ with our brand, she made her own.”
I Took a Dance Class with Beyoncé and Kelly’s Choreographer and It Was Beyond Everything (Because, DUH!)
The since-deleted tweet by the company, no doubt, faced repercussions. So much so, that they found themselves on the defense, apologizing directly to Beyoncé fans individually.
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