"We can change the tone of the conversation by just emphasizing the fact among our friends that no actually means no," says Reed.
Atlanta Mayor Kasim Reed believes that sexual assault is not just a women's issue and is working to spread the word through "Take a Stand."
During an interview with The Huffington Post, Reed talked about the importance of men playing a role in rape prevention just by spreading the word.
"We can change the tone of the conversation by just emphasizing the fact among our friends that no actually means no. It doesn't mean to try to persuade harder," Reed said.
When it comes to support from women Reed says he has a strong team guiding him and enlightening him on the issues women face.
"It really was listening to women leaders who said the traditional tactics aren't moving us in the direction that we want to move in," he shared.
Reed has even teamed up with celebrities like Gabrielle Union and Tika Sumpter to help get the word out about the "Take a Stand" campaign.
Learn more about the initiative here.