Michelle Obama: Sparks Inaugural Gown Craze

Dec, 16, 2009

Future First Lady Michelle Obama made fashion headlines when she wore a dress costing just $148 on the daytime talk show "The View." Our favorite frugal fashionista is making media waves again now that retailer White House l Black Market is planning to auction four one-of-a-kind inauguration gowns benefitting the Clothes Off Our Back Foundation.

"'Back in June, we were thrust into the spotlight when Mrs. Obama wore us on ‘The View' and since then we've been on a journey with her and we wanted to take her to the inauguration. Our tag line is ‘From Our White House to Yours," said brand president Donna Noce to Women's Wear Daily. Now through January 15, you can bid on these special gowns at Clothingoffourback.org.- QS

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