“I hope to do something as a businessman that opens up more opportunities for people to believe in themselves. If I can do it, you may believe you can do it as well,” Usher says. “Let me become the motivation for moving forward. Oprah Winfrey is a great motivator for Black people. How can I do the same thing? I’m looking and I’m constantly aware of that desire. There are just so many things I want to do with my life, with my light.”
“My first single takes you back to the beginning of my life story—[reintroducing] the guy who wanted to hustle and play in the club but eventually making his journey to lifetime” Usher says of his new project. “Life will take you through high and low valleys, give you seasons—rain and shine. Ultimately, the end of this story leads to a lifetime[ fulfilled]. That’s what this entire project is all about.”