H&M Gears Up For Next Big Designer Collaboration With British Label Erdem

ERDEM x H&M is set to hit stores this fall.

Erdem is the latest brand to team up with H&M for a must-have designer collection.

Known for choosing the hottest designers to partner with for the exclusive lines, it's only right that H&M continues their winning streak by teaming up with one of Britain’s hottest labels.

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Fashion enthusiasts can expect the ultra feminine lace, floral prints and intricate prints that designer Erdem Moralioglu has become synonymous with — along with an exciting new addition.

For the first time ever, the label will also debut a fresh, new collection for men.

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Acclaimed Filmaker Baz Luhrmann, best known for big-screen hits like The Great Gatsby (2013) and Romeo + Juliet (1996) and most recently Netflix hip-hop drama The Get Down, has been tapped to bring the collection to life through what are sure to be stellar visuals.

"I am so happy to collaborate with H&M, and to explore my work on a whole new scale,"  says Erdem. "Including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”

Erdem is set to bring it's elaborate and ethereal aesthetic to H&M come November 2.


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Filed under: Fashion, H&M