Erdem is the latest brand to team up with H&M for a must-have designer collection.
Known for choosing the hottest designers to partner with for the exclusive lines, it's only right that H&M continues their winning streak by teaming up with one of Britain’s hottest labels.
Fashion enthusiasts can expect the ultra feminine lace, floral prints and intricate prints that designer Erdem Moralioglu has become synonymous with — along with an exciting new addition.
For the first time ever, the label will also debut a fresh, new collection for men.
Acclaimed Filmaker Baz Luhrmann, best known for big-screen hits like The Great Gatsby (2013) and Romeo + Juliet (1996) and most recently Netflix hip-hop drama The Get Down, has been tapped to bring the collection to life through what are sure to be stellar visuals.
"I am so happy to collaborate with H&M, and to explore my work on a whole new scale," says Erdem. "Including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”
Erdem is set to bring it's elaborate and ethereal aesthetic to H&M come November 2.