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The pioneer rap group is suing the retail giants for the unauthorized used of their trademark name on a wide range of merchandise.

Dec, 30, 2016

Iconic Hip Hop trio Run DMC has filed a multimillion dollar lawsuit against Walmart and Amazon for the unauthorized use of their trademarked name.

Associated Press reports say court documents list Darryl "DMC" McDaniels as the plaintiff in the suit, which accuses the brands of "improperly profiting" off of a wide range of merchandise bearing the trademark Run DMC name and logo. Specifically, the group says the brands are "advertising, selling, manufacturing, promoting and distributing multiple products" without permission to use the name.

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The suit also claims the use of the name by the brands has "diluted" the Run DMC brand and made in excess of $100 million in revenue in the process.

Run DMC is seeking $50 million in damages from Amazon, Walmart, Jet and several other retailers selling the product for profit.