Titled Make Moves, the series is part of a campaign created by Narrative (also founded by Simmons) that aims to create conversation about racial profiling and violence. But there’s a catch. The series can only be viewed from a mobile phone.
“If you think about it, you can’t make moves if you’re inhibited by judgement, stereotypes and a lack of openness,” said Narrative CEO, Tricia Clark-Stone.
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Clarke-Stone tells AdWeek that most people watching video content on phones usually start out watching vertically before turning the screen horizontally for a landscape view.
“We said maybe this could work to show an actual shift in perspective,” said Clarke-Stone.
Simmons said in a statement, “My hope is that these videos will be a starting point for a nuanced discussion about issues that affect our community and the entire country. I believe in the power of art to create change, and these films use art and technology to actually show that change taking place."