Get ready for the “muva” of all collaborations!
Estée Lauder, illustrator Donald Robertson and Amber Rose are rewriting the old beauty rules with a game-changing new cosmetic venture.
On Monday, the newly-assembled trifecta announced the launch of Flirt Cosmetics, an e-commerce brand that promises “weapons of mass seduction,” including its first offering: a lash applicator playfully named the “Flirt Flash.”
A photo posted by FLIRT Cosmetics (@flirtcosmetics) on Aug 5, 2016 at 4:50am PDT
If you’ve never been able to apply lashes without gluing your eyes shut, this easy-to-use tool is a must have. It also comes stocked with lashes inside, so you can knock out two birds with one stone—genius!
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Given the chic packaging and overall in-your-face aesthetic, it’s no wonder the cosmetic giant chose to collaborate with Amber Rose, one of Hollywood’s most body positive celebs, as its first ambassador.
YAY! Our FIRST GUEST STAR Collaborator. A Lashes and Lips only girl @amberrose is the epitome of a hardcore flirt. Bat Your Fake Lashes MUVA! She sure looks good in them! @flirtcosmetics #flashyourflirt #amberrosexflirt
A photo posted by FLIRT Cosmetics (@flirtcosmetics) on Aug 5, 2016 at 3:29pm PDT
“When [Robertson] approached me with the idea I was like, I’m tatted, bald-headed, I talk about sex like really raunchy—but I’m very sex positive—but I just speak my mind. Are you sure you want me for your brand? I’m not sure. I have SlutWalk and s–t,” she told the crowd at an NYC bash celebrating the launch.
“It’s the perfect match. I am their modern-day woman. My 12 million Instagram followers get it.”
We get it, too. The collection is set to launch on September 15, and the Flirt Flash will retail for $28.
Will you be adding Flirt Cosmetics to your fall beauty stash? Let us know in the comments!