Every bride heads to the altar convinced her marriage will last forever, but is she willing to bet on that?
New Seattle-based startup SwanLuv is banking on it. When it launches in 60 days, the company promises to give engaged couples up to $10,000 toward their dream wedding, free of charge. But, there is a pretty crazy catch! If they stay together forever, they never have to pay back a cent. But those who call it quits—whether it’s two months into the marriage or twenty years later—you’ll have to pay the money back with interest.
In order to be selected, the company will evaluate your relationship and determine and interest rate based on how compatible you are. If it sounds depressing, that’s because it is. The money divorcées have to pay back will go toward funding new weddings. Ouch!
The company, named after swans because they mate for life, claims their business is about supporting everlasting love. Contrary to popular belief, the divorce rate in the U.S. is not on the rise. It's actually declining, according to a recent study covered by The New York Times. About 70 percent of marriages that began in the 1990s reached their 15th anniversary, up from roughly 65 percent of those that began in the 1970s and 1980s. And couples who wed in the 2000s are divorcing at even lower rates.
The average wedding cost in America is $31,213, according to a 2015 survey by TheKnot.com. That mean that even with a $10,00 boost, most couples will still be forking over a litle Making the important question here very simple: Would be you be willing to bet a third of your wedding costs (plus interest) that your marriage will last forever?