How To Make Your Fragrance Last

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Things you may be doing that decrease the longevity of some of favorite scents and tips and trick on how to make your favorite fragance last longer!

We all know that beauty products expire, but we usually hold fragrance to a different standard. I, for one, still have fragrances from the early 2000's—not because I have any intention of wearing them, but because the scent has sentimental value, or it reminds me of someone. While the bottle and the base notes are still the same, the fragrance itself has changed over time; taking on a darker color, and a heavier, oilier scent. Here's everything you need to know about storing fragrance, how long it lasts, and the two things that kill the shelf life of your favorite scents.

Fragrance Vernacular

You may have noticed that fragrances are categorized by Pure Parfum, Eau de Parfum, Eau de Toilette and Eau de Cologne. What distinguish these categories from one another is oil concentrations. Translation: The higher the concentration, the stronger the perfume, the longer the shelf life and the less you'll need to apply.

Fragrance by Potency

1. Pure Perfume or "Parfum"

2. Eau de Parfum

3. Eau de Toilette

4. Eau de Cologne

5. Solid Perfume

The Basics

The Faux Pas' And How To Make Them Last

Signs It's Time To Toss

Tell us about your favorite fragrances and what you do to prolong their longevity.

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