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Hair Beat: Paul Mitchell Keratin Intensive Treatment

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Dying your hair a bold, sexy shade (a'la Eva Marcille's platinum 'do) is a surefire cure for mid-winter blahs. The only problem? Any drastic color change can leave your locks feeling and looking brittle, fragile, and dry. Paul Mitchell's new Awapuhi Wild Ginger Keratin Intensive Treatment is just the thing to nourish color-treated tresses. Spiked with a concentrated dose of keratin, the conditioner rebuilds weak strands, restores shine and prevents your shade from fading. So genius!

Paul Mitchell Awapuhi Wild Ginger Keratin Intensive Treatment, $24.95, available at paulmitchell.com
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