John Frieda Embarks on Ten-City Style Tour

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If your haircare arsenal includes John Frieda's classic strand-smoothers like Frizz Ease and Brilliant Brunette Luminous Color Glaze (ours certainly does), then news of the legendary hair stylist's Style On Site Tour will make your day! Starting in New York City on April 27th, John Frieda is teaming up with BCBG to embark on a 10-city tour, offering free hairstyling sessions and fashion advice to lucky locals. Frieda's team of top celebrity stylists will hit your hometown in a tricked-out, 18 wheeler "mobile salon" chock full of top-of-the-line salon amenities, where visitors can enjoy a free styling session and receive a custom hair prescription. After the session, visit the on-site BCBG mini-boutique, where you can purchase pieces with an exclusive John Frieda discount. The John Frieda Style On Site tour kicks off in New York on April 27th, 28th, and 29th, and then travels to Philadelphia, Atlanta, Miami, Houston, Los Angeles, San Francisco, Minneapolis and Chicago. For more information on dates and locations, check out JohnFrieda.com. Read More: