“I’m gonna be like Jayda Wayda!” was the quote of the summer, and Jayda Cheaves’ influence has only become stronger. With millions of followers, Cheaves knew that she had the power to monetize from her growing following. Her genuine and down-to-earth energy translated well across the country’s screens; along the way, she built an empire on that. Last year, she was on her first runway for Tia Adeola; now, she’s in the front row for Heron Preston. Her daring looks and affinity for fashion have put her on the top of PR lists, and for a good reason. She’s naturally a fashion girl and isn’t afraid to try something new—that’s why New York’s fashion scene intrigues Cheaves so much; back in Atlanta, she’s said that people wouldn’t get her style choices, but in New York, not only are they celebrated but emulated. She’s not one to shy away from a high-fashion look.
Take a peek at what it was like to get ready with the burgeoning fashion it girl miss Jayda Cheaves.