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Home • Videos

How To Detangle 4C Hair With Minimum Breakage, According To A Haircare Founder

For its latest episode, Shop ESSENCE live gave the virtual floor to Kazmaleje founder LaToya Stirrup.
By Essence · Updated August 30, 2022
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In partnership with New Voices Foundation, ESSENCE recently returned with Shop ESSENCE Live, where vendors from our personal E-commerce platform are interviewed for a little more insight on their business. For its latest installment, host NöNe Dunivan chats with the owner of haircare brand Kazmaleje, LaToya Stirrup.

In this Shop Essence Live conversation, Kazmaleje founder LaToya Stirrup shows off her amazing KurlsPlus collection and teaches us the proper way to detangle 4C hair, cut down your wash day time, and cause minimum breakage with maximum results. Featuring a live demonstration with a hair model, Stirrup and Nöne carefully walk through the products within the collection step-by-step as we learn more about how to take care of our luscious locks from home.

Check out the full interview above between Stirrup and Nöne on ESSENCE.com and Instagram Live. For more information on Shop ESSENCE, visit here. Click here to shop the products! 

TOPICS:  beautiful Black and Latinx Entrepreneurs black women entrepreneurs IG Live Shopping Kazmaleje LaToya Stirrup New Voices new voices foundation nvf self-care shop Shopping