Fans are loving the fresh new look.
"I want them to be able to see themselves in this iconic brand, says Turini.
Toy company Mattel is extending its Barbie brand to include doll offerings with more shades, disabilities, and, of course, style.
The doll gets reimagined for modern day cool girls.
Barbie's newest doll is Black, in a wheelchair, and rocking her natural hair. Of course, the Internet can't get enough.