The photos also serve as an introduction to the brand's newest product.
Glossier's new "Body Hero" campaign is dedicated to celebrating bodies of all shapes and sizes, including that of Swin Cash.
The retired WNBA player has achieved several feats throughout her life, including overcoming kidney cancer and a recent pregnancy. She's just one of several inspiring women to flaunt their bare bodies for the brand's inclusive campaign.
The viral photos also serve as an introduction to Glossier's new Hero Daily Oil Wash ($18, glossier.com). The product's oil blend acts like a magnet, picking up dirt and grime from the skin. When combined with water, the oil turns into a froth that you can wash away.
In the end, it leaves you with cleansed skin that also hasn't been stripped of its natural oils.
Purchase the Hero Daily Oil Cleanser here and see more campaign photos featuring Paloma Elsesser and Mekdes Mersha below.