When it comes to trying new hairstyles, Zendaya Coleman isn’t afraid to take risks. In fact, one would even say she pushes the envelope and uses it to learn more about herself and develop confidence. Which is exactly why it was a no-brainer that CHI selected her as its first celebrity ambassador.
“Everyone should be able to enjoy experimenting with their hair. Unfortunately, we all run into the same issue—heat damage,” says Coleman. “I’ve definitely had my share of problems when it comes to learning how to protect and take care of my hair as well as embracing my natural texture. I really appreciate the fact that CHI has so many products geared towards protecting and preventing this damage. I’m excited to be able to share my healthy hair journey and help people learn how to find their style.”
CHI will work with Zendaya on a number of initiatives including an ad and marketing campaign inspired by her trend-setting looks, social media integrations, and in-store and red carpet events. Her favorites within the collection include the Argan Oil Collection and the Touch 2 Touch Screen Dryer and diffuser.