The commercial is like watching you and your girlfriends jamming and bonding over mixtapes that took forever to make.
The new Apple Music commercial is like watching you and your girlfriends jamming and bonding over burned CD’s that took forever to make. Remember those?
Only, in this commercial—directed by Ava DuVernay—Mary J. Blige, Taraji P. Henson and Kerry Washington reminisce over the pain it took to create mixtapes. Blige shows off her Apple Music playlist, which creates lists based on your mood. Washington says “it’s like having a boyfriend that makes you a mixtape in your laptop.”
— Apple Music (@AppleMusic) September 21, 2015
As Slick Rick, Busta Rhymes and old-school Puff Daddy play in the background, the ladies dance, laugh and thoroughly enjoy the “Instant Boyfriend Mixtape Service.” The commercial premiered during the 2015 Primetime Emmy Awards and was, without a doubt, one of the highlights of the night.
DuVernay later took to her Twitter to announce that this is only the first of three Apple Music commercials.
— Ava DuVernay (@AVAETC) September 21, 2015
Leave it to DuVernay to create an Apple Music commercial that is not only totally identifiable but real! Well done.
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