‘Because of Them We Can’ Alternative Facts Video
Because Of Them We Can

To kick off Black History Month, the campaign ‘Because of Them We Can’ has an inspiring message that challenge’s the new administration on “Alternative Facts,” while stating the real facts about the Black experience. 

The campaign, which was created shortly after former President Barack Obama was re-elected, is dedicated to encouraging people of all ages “by connecting the dots between the past, the present and the future.”

Eunique Jones, who started the organization, says that she created the piece so the children can “understand how to refute false narratives.”

In the video, the children repeatedly mention the phrase ‘Alternative Facts,’ which became popular after Kellyanne Conway, counselor to President Donald Trump said the words last month. Conway came up with the phrase while defending White House press secretary Sean Spicer’s comments alleging false inauguration crowd numbers.

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“It’s less about politics and more so about being aware and understanding how things like alternative facts, if not addressed or debunked, can be passed off as truth,” Jones told ESSENCE.

‘Because of Them We Can’ organizes projects to provide thought provoking content that parents and teachers can discuss while allowing the next generation to understand history from another perspective.

Jones was also the mastermind behind the well-known ‘I Am Trayvon Martin’ photo campaign following the death of unarmed teen Trayvon Martin.

“It’s necessary now more than ever before. Our children need to understand their connection to greatness. They need to understand their brilliance,” Jones said.

Check out the video above.