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Home • News

Usher Is Ready To Build a Lifestyle Brand

With two successful fragrances under his belt, Usher says he is ready to expand his empire but is holding off on the ubiquitous celeb clothing line just yet. The singer told the Associated Press, "I'm building a lifestyle brand and I'm not rushing to do clothes. I feel like I'm speaking to my customer now with the fragrances, and, in this economy and with my style and attention to detail, my clothes won't come cheap. It's not the right time." Usher's last fragrance "Usher He" ranked in the top 40 of men's prestige fragrance sales this year, according to market data researcher NPD.
Usher Is Ready To Build a Lifestyle Brand
Usher Lifestyle Brand Small Jpg
By Essence · Updated October 29, 2020
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With two successful fragrances under his belt, Usher says he is ready to expand his empire but is holding off on the ubiquitous celeb clothing line just yet. The singer told the Associated Press, “I’m building a lifestyle brand and I’m not rushing to do clothes. I feel like I’m speaking to my customer now with the fragrances, and, in this economy and with my style and attention to detail, my clothes won’t come cheap. It’s not the right time.”

Usher’s last fragrance “Usher He” ranked in the top 40 of men’s prestige fragrance sales this year, according to market data researcher NPD.



Find out what other celebs have fragrances.