Twitter Users Check Racist Trolls Targeting State Farm Ad Featuring Interracial Couple

Insurance giant State Farm is facing racist backlash on social media over a new ad featuring an interracial couple. One of the company’s latest advertisements promoting their property insurance offerings features a Black man down on one knee proposing to a White woman in what appears to be a home bedroom. Despite the fact that State Farm almost always features a diverse range of people in both their print and television ads, this particular one was instantly met with a barrage of racially charged criticism from a host of racist trolls when the company posted the ad to their Twitter account just a few days before Christmas. Subscribe to our daily newsletter for the latest in hair, beauty, style and celebrity news.

Who said yes?💍Cheers to the newly engaged this holiday season! Be sure to #ProtectTheBling! https://t.co/XG807VEWaH pic.twitter.com/nUOcAVvq7J

— State Farm (@StateFarm) December 21, 2016

@StateFarm 90% of White women who have kids with black men are unemployed or earn less than 10K a year. https://t.co/gdYPbKp0FW pic.twitter.com/LOiZns1Dgf

— Gumshoe (@GumshoeSwobu) December 24, 2016

 

#ProtectTheBling pic.twitter.com/tr92pQMJn2

— Ozzy BonHalen (@OzzyBonHalen) December 27, 2016

However, the bogus responses were soon met with replies from others on social media who made notice of the inaccuracies in the tweets and even took the opposite approach, thanking State Farm for showcasing diversity in their ads.

Thank you @StateFarm for the beautiful commercial showing love. Love always wins. More love! Less hate. #ProtectTheBling

— I Am The Storm (@sallyern) December 27, 2016

@StateFarm insecure, racist white men when they saw this image. LOL pic.twitter.com/HbCTV6YuLS

— Erick Fernandez (@ErickFernandez) December 24, 2016

 

As 1/2 of an #interracialcouple, I love your ad @StateFarm!! Keep 'em coming & angering the racists. I love it! #ProtectTheBling #statefarm pic.twitter.com/Ypd57nrZ4g

— Cherie Runs This (@cherielianne) December 24, 2016

Hey @StateFarm, my interracial family thanks you for being willing to showcase diverse love! #LoveWins and yes, #ProtectTheBling too 😊 pic.twitter.com/N1TnUwwfBg

— Khary Penebaker (@kharyp) December 24, 2016

Kudos to everyone taking a stand against hate in the name of love.