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Home • News

Twitter To Ban All Political Ads Ahead Of 2020 Elections

Facebook, on the other hand, has faced increased scrutiny and criticism for refusing to even fact-check political ads.
Twitter To Ban All Political Ads Ahead Of 2020 Elections
Omar Marques/SOPA Images/LightRocket via Getty Images
By Breanna Edwards · Updated December 6, 2020
Getting your Trinity Audio player ready…

Twitter is done with political advertising. Period.

Twitter CEO Jack Dorsey tweeted out the news on Wednesday afternoon, making it clear that the site will be putting an end to all political advertising globally.

We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵

— jack (@jack) October 30, 2019

Dorsey also, in a series of tweets, explained the company’s decision to take such a stance, quipping that political message reach should be “earned, not bought.”

While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.

— jack (@jack) October 30, 2019

These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.

— jack (@jack) October 30, 2019

Of course, the platform’s new stance, which Dorsey said they will start enforcing on Nov. 22 (after sharing a final policy on Nov. 15), is in sharp contrast with Facebook’s own stance.

Facebook has been under increasing scrutiny for refusing to even fact-check ads blasted out by politicians or campaigns, meaning that lies are a free-for-all.

Article continues after video.

In fact, the topic drew attention earlier this month, when Rep. Alexandria Ocasio-Cortez (D-NY) famously grilled Facebook CEO Mark Zuckerberg over the company’s political ad policy.

When Ocasio-Cortez directly asked Zuckerberg if the company would take down lies or not (“I think this is a pretty simple yes or no,” the congresswoman quipped), Zuckerberg shied away from answering claiming “It depends on the context that it shows up.”

Highlight: "Do you see a potential problem here with a complete lack of fact checking on political advertisements?" Rep. @AOC asks. "I think lying is bad, and I think if you were to run an ad that had a lie, that would be bad," Mark Zuckerberg says. Full comments: pic.twitter.com/BoyjhD4nwW

— Yahoo Finance (@YahooFinance) October 23, 2019

Dorsey seemed to directly take a couple of digs at Facebook, tweeting out a counter-argument, with a winking emoji noting, “For instance, it‘s not credible for us to say: “We’re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad…well…they can say whatever they want! ”

For instance, it‘s not credible for us to say: “We’re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad…well…they can say whatever they want! 😉”

— jack (@jack) October 30, 2019

A final note. This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.

— jack (@jack) October 30, 2019

TOPICS:  essence essence live essencelive Facebook Jack Dorsey mark zuckerberg political advertising Politics social media and political advertising trump Twitter vote