RushCard, the pre-paid credit card company founded by hip-hop mogul Russell Simmons, just launched a new mobile phone video series that aims to dissect racial profiling, reports AdWeek.
Titled Make Moves, the series is part of a campaign created by Narrative (also founded by Simmons) that aims to create conversation about racial profiling and violence. But there’s a catch. The series can only be viewed from a mobile phone.
“If you think about it, you can’t make moves if you’re inhibited by judgement, stereotypes and a lack of openness,” said Narrative CEO, Tricia Clark-Stone.
WANT MORE FROM ESSENCE? Subscribe to our daily newsletter for the latest in hair, beauty, style and celebrity news
Clarke-Stone tells AdWeek that most people watching video content on phones usually start out watching vertically before turning the screen horizontally for a landscape view.
“We said maybe this could work to show an actual shift in perspective,” said Clarke-Stone.
Simmons said in a statement, “My hope is that these videos will be a starting point for a nuanced discussion about issues that affect our community and the entire country. I believe in the power of art to create change, and these films use art and technology to actually show that change taking place.”